Löytö helped people find local cafés and gave them a reason to try a new one: offers, discounts and food-waste deals from cafés nearby. We launched in spring 2023 in Turku and Helsinki.
There were four of us. I mostly worked on the café side: what we offered them, getting them signed up and keeping in touch. By the end we had 30 partner cafés and more than 3,000 users.
What I learned
- We had to win two sides at once. Users only came if there were good cafés, and cafés only cared if we brought them customers.
- The fastest way to sign up a café was to walk in, be specific about what they’d get, and follow up.
- Our first model was a commission on sales. We learned a lot about what cafés would actually accept.